H.I.C.K. isn’t a brand. It’s a promise.

A promise to remember where we come from — the hills, the hands, the sweat, and the faith that shaped us.

Our apparel carries that story forward. Not fashion, but heritage. Not trends, but truth.

Our Story

H.I.C.K. was born in the heart of Appalachia — a place where grit, faith, and tradition run deeper than the coal seams beneath our feet. Around here, clothes aren’t just about looking good. They’re about standing for something.

We chose the name H.I.C.K. because it means more than most folks think. To us, it stands for Humility, Integrity, Commitment, and Know-How — the values we were raised on.

We started H.I.C.K. because we were tired of fast fashion that felt empty — clothes with no roots, no story, and no soul. We wanted to create apparel that honors where we come from, while carrying it forward into where we’re headed.

Every drop we make is small-batch and intentional. It’s not about keeping up with trends. It’s about honoring the work, the dirt, the sweat, and the roots we’re proud of.

When you wear H.I.C.K., you don’t just wear clothes. You wear a creed.
And you carry our story forward — as part of your own.